PDUs: 14.00
Innovation Games for Customer Understanding | Practitioner Training
Modern product development practices place great emphasis on having development teams work directly with customers. But how do you elicit what your customers truly want from your product or service?
This course tackles this challenge by revealing how a variety of serious games can help you develop the understanding that forms the foundation of innovation. Based on
Luke Hohmann's seminal book,
Innovation Games®: Creating Breakthrough Products through Collaborative Play, this two-day interactive course teaches you how to apply the same techniques that companies like Yahoo!, Qualcomm, Cisco, Emerson Climate Technologies and Reed Elsevier have used to improve their products and services.
Students will learn:
- What each Innovation Game will accomplish
- Why the game works
- How to play it with customers
- How to integrate the results into your product development processes
In so doing, you'll focus your efforts, reduce your costs, accelerate time to market, and deliver the correct solutions right from the start.
Benefit
Upon completing this course, participants will be able to use Innovation Games® in new product development and ongoing product development processes to collaboratively identify, shape and prioritize breakthrough products and services.
Content Outline
- Discussion of Innovation Games and Market Research
- High-level planning, playing and post-processing Innovation Games
- Detailed planning, playing and post-processing the results of several case studies that enable participants to experience all phases of Innovation Games
- Review and shared discussion; helping participants plan their adoption of these techniques
- Facilitation and presentation skills
Target Audience
- Product managers
- Marketing managers
- Software engineers
- Market research professionals
- Executive management
- Anyone interested in driving more successful, customer-focused product development
Theory of Instruction
The course is guided by a "learning by doing" model of education, based on the Enthiosys "Know-Do-Have" model of course design:
- What participants will know after taking the class
- What participants will do during the seminar to reinforce key concepts
- What participants will have after the seminar to promote further practice and study
Prerequisites
Although not strictly required, it is helpful if participants read the book
Innovation Games®: Creating Breakthrough Products through Collaborative Play before the course.
Upcoming Dates
There are no upcoming courses. Please contact us to check for private course offerings.
Read our Cancellation Policies.