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Creating Disruptive Innovation Inside the Enterprise with Jeff Steinberg

How does a large enterprise organization keep up, much less lead? Disruptive Innovation changes the landscape of products, and companies should want to be on the delivering end of this instead of the receiving end. Many companies focus on sustaining innovation, but if they really want to be leaders in their product offerings, they should be investing in disruptive innovation. Jeff explains the difference between the two innovation types and what is not working and what does, then gives some great examples of success. He lays out a model he calls the “Innovation Colony” and why he believes this should be a focus.

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