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Designing for Innovation: Empowering Your People with David J. Bland

Innovation, innovation, innovation. It’s all you hear in meetings and all you read about in business books and magazines. The confusing aspect behind all of the innovation hype is that organizations rarely put thought into how to design environments from which innovation can emerge. Part of it, according to David J. Bland, is that big organizations living off the wealth of decades-old cash cows are terrified of changing anything. Innovation labs in such giants are likely to be research-heavy and inwardly focused working with long release horizons and without any incentive to produce quickly. David works with many clients like this out of Silicon Valley where he advises his clients to “test ruthlessly in the market”.