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Leading with Noble Purpose | Lisa Earle McLeod

Lisa Earle McLeod is the opening keynote speaker at Change Management 2017 and the author of “Leading with Noble Purpose.” Lisa helps clients identify their noble purpose — that is, how do they impact the lives of their customers? “When you make customer impact your noble purpose,” says Lisa, “you actually make more money… Purpose-driven companies outperform the market by over 350%.” Too often, companies are too attached to their business model, which “will destroy you.” Lisa makes a compelling comparison between Blockbuster’s attachment to its retail model and Netflix’s dedication to bringing great entertainment to customers.

As a bonus, Lisa touches on how “the ability to attract top talent has become [a market] differentiator” for businesses today.

SolutionsIQ’s Evan Campbell hosts at Change Management 2017 in New Orleans, Louisiana.