The customer unit refers to the people and roles that define and/or represent the voice and expectations of the primary consumers of the deliverables produced throughout the course of a project. Product managers, sales, marketing, executives and end-user customers are all examples of roles and titles that often comprise the customer unit. In agile projects, the customer unit is typically responsible for setting the vision, project charter and road map, creating and maintaining product backlog requirements and priorities, defining user acceptance criteria and communicating with the developer unit.
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