This is a strategy where experiments are deployed rapidly so that the feedback (failure or success) can be used to improve the overall system. The mindset behind this is that failing fast leads to success more quickly than failing slowly over long periods of time. For example, failure in a market may take the shape of a product that doesn’t sell as expected. Getting this product to market faster (or better: testing the market first before launching it) reveals how target audience actually receive the product.
See also: Build Measure Learn

What’s Next?

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