Voice of the Customer (VOC)

“Voice of the Customer (VOC) is a term used in business and Information Technology (through ITIL) to describe the in-depth process of capturing a customer’s expectations, preferences, and aversions. Specifically, the Voice of the Customer is a market research technique that produces a detailed set of customer wants and needs, organized into a hierarchical structure, and then prioritized in terms of relative importance and satisfaction with current alternatives.” (Wikipedia)

What’s Next?

Turn words into action by taking an introductory course in Agile. Check out our upcoming Certified ScrumMaster training courses.