In an era of declining return on assets and accelerating corporate turnover, organizations that continuously test and innovate products, services, and business models to drive disruption and seize market share will produce higher shareholder returns more consistently, longer. More than ever, the ability to rapidly measure, adapt, and optimize these variables drives businesses success. Critical questions businesses face include:
- What business model(s) optimize performance?
- Who are our most valuable customers?
- Do we deeply understand buyer personas’ biggest concerns?
- How do we optimize value realized from product innovation investments?