The Product Owner is a key player in Scrum, yet there is confusion around the true value and responsibilities of this important role. Many companies have difficulty staffing it. Oftentimes Analysts are called upon to assume Product Owner responsibilities, without much clear direction. Some think of the PO role as “an analyst on steroids”. While there is indeed some common ground, in reality, the two roles face drastically different sets of expectations. Part of the challenge isn’t just successfully taking on the role, but how to succeed at building great products. With roughly 60% of the features in the average product rarely if ever used, as an industry we have an obligation to figure out how to build better products.
This presentation was given at the Boston chapter of the IIBA on November 2 and covers some important common experience that good Product Owners have, 5 Archetypes of Product Owners and the growth opportunities for each of them and 4 areas to focus on to grow as a Product Owner to help not only transition to a new role, but to truly make the leap and place innovation front and center.
The slides are available here.