Derek Neighbors is the CTO of Tanga, whose Daily Deals make online impulse shopping even more dangerous. Derek dives into the metaphor that they use at Tanga to make product management more fun and, more importantly, more effective. They call it “Blockbuster Product Management”: it maps the many product delivery and release processes to similar processes in movie-making. For every strategic initiative, there are pitch scripts, executive directors and directors (the latter being the Product Owner), screenings, and even a cast of characters who “star” in the movie that is developing and delivering a particular product. The cast will include developers, designers, operations people. For the last two to three years, Tanga has been reaping the benefits of this movie metaphor, releasing posters that gets everyone excited – and completely clear – about what products are being released and when. Derek also shares stories about the power of this metaphor – and, yes, there have been sequels and even “straight-to-DVD” products.
Hosted by SolutionsIQ’s Howard Sublett at Agile Arizona 2017 in Phoenix, Arizona.