Ellen Gottesdiener on Product Discovery, Management and Ownership at Agile2016

Ellen Gottesdiener, CEO and founder of EBG Consulting, says that, while teams are pretty good today at delivery, there’s room for improvement in the “discovery” department “so we can make sure we’re making the right stuff that we’re feeding to the delivery team.”

In her Agile2016 Stalwart session, Ellen fielded many questions about product management and Product Ownership. Says Ellen, “We’re moving into the age of ‘product'” where the value is the product, not the project. “Product Management is a broader discipline dedicated to the care and feeding of the entire lifecycle of the product (not project), from inception to decline.” Ellen also has a wakeup call for the Agile community: “We need to make sure we’re building the right product and building it right. We have to focus on the discipline around product management using Agile because that’s where the value’s from.”

SolutionsIQ’s Mike Alexander hosts at Agile2016 in Atlanta, GA.