Melissa Perri Goes Beyond Pretty with Measurable Design at AATC2016

Melissa Perri is passionate about creating products that users will really love and also creating great teams with sustainable processes and a clear understanding of the end user. Melissa wants to go “Beyond ‘Pretty'” in her AATC2016 conference talk, where she aims to change how people think about UX design. People tend to think that design is “very nebulous and fluffy, it’s just making things pretty, but it’s actually a very systematic and scientific approach to getting people to use your products.” Sometimes that means taking a step back and using a holistic approach to addressing user needs and concerns that can’t easily be fixed piecemeal.

Melissa Perri is a product manager, UX designer and speaker based in New York City. As CEO of ProdUX Labs, Melissa works on strategy and training for product management and UX teams around the world.

SolutionsIQ’s Leslie Morse hosts.

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