A perfect storm of market conditions, technological trends and increasing uncertainty has created the imperative to re-examine product management. At the same time, customer loyalty and delight continue to be a primary driver of business growth, in large part due to the ubiquity and cheap cost of technology – which has amplified the voice of the market more than ever before. Add to this the widespread adoption of Agile software development, which has revealed the inadequacy of traditional product management: it doesn’t matter how good your product is if it doesn’t address true customer needs. The ability of organizations to disrupt and change quickly is more and more necessary for long-term market viability, but how to achieve this is still unclear.
In this webinar, the fourth installation of the Business Agility Webinar Series, George Schlitz and Adam Asch connects the dots between product management in Agile organizations and product innovation, a capability necessary for business agility. Through compelling stories with enterprise clients, they will cover the key aspects of Agile Product Management and how each differs from their traditional counterparts. They will also provide actionable ways you can assess how your organization’s existing product management is hindering or helping your business agility.
- Understand the aspects of Agile Product Management and the key differences in each of those aspects
- Understand the critical part that Agile Product Management plays in business agility
- Understand the roles that approaches like Scrum, Lean Startup, Design Thinking and more play in the greater Agile Product Management process and, by extension, business agility
- Leave with ways you can assess the agility of your own organization’s product management