The Path to Business Agility: Enterprise Agile Marketing

In the digital economy, markets are increasingly dynamic and disruption is both threat and opportunity. Adaptive and responsive agile marketing drives competitive advantage through the ability to exploit uncertainty and volatility. Rapid learning, an empirical mindset, and the ability to pivot and execute are critical capabilities marketing organizations must develop. In this webinar, Evan Campbell, Managing Director at Accenture | Solution IQ and Melissa Reeve, VP Marketing at Scaled Agile will explore:

  • The business case for Enterprise Agile Marketing
  • The value of adopting a Lean-Agile Leadership mindset (and what this means)
  • Enterprise Agile Marketing in the Portfolio and at Scale
  • Common Anti-patterns when implementing Enterprise Agile Marketing